It’s not always necessary to experiment or commit a mistake and then learn. Agree? The experiential learning can be gained by a greater insight into your competitors working business model. Simply by analyzing your competitors’ key business strategy and watching whether their idea or strategy works in practice or not can provide you a glimpse of what to follow and what not. Fortunately, this thumb rule follows everywhere from sports to business. Online Ride-hailing business is no different! Not all ridesharing apps are created equal, and apparently, this comes as an inspiration that emboldens the framework for Do’s and Dont’s. Here we come with a round-up of top ride-sharing apps worldwide and their key strategies and/or innovations in place which may help you to scan the domain and substantially develop a taxi app that would be loved by many.
1. Uber : Leads the Pack
Uber the ride-sharing giant allows the customer to book a private or shared car with a few taps from a mobile app with payment taken by different modes as per the users’ ease. Founded in 2009 by CEO Travis Kalanick (now resigned) and Garrett Camp Uber has become the entrenched transport option. Range of ServicesUberPop- Peer-to-Peer rides UberPool- Ride-sharing UberChopper- Aerial tours(12 min, 15 min and 25 min)
Source: UberRange of Cars: UberX, UberXL, UberSelect, UberBlack, UberSUV, UberLUX Areas of Operation: Available in more than 600 cities across 65 countries of the world Related: How Uber Works? Know the Uber Business and Revenue Model
2. Lyft
Lyft- an Uber-like taxi app solution was launched in 2012 by Logan Green and John Zimmer. Considering the ridership volume, Lyft is the second-largest carpooling service currently available. Range of Cars: Lyft Lux, Lux Black, and Lux Black XL rides Areas of Operation: Available in approx. 300 U.S. cities, 2 Canadian Innovations
- Surge Prices in prime time never reaches the height as sometimes Uber charges.
- Lyft does not take the cut of revenues from the surged prices.
- Lyft offers in-built discounts when times are slow.
3. GETT
Formerly known as GetTaxi, Gett is one of the fastest growing cab-hailing services in the United Kingdom, known for its black cabs and corporate ground travel specialty. Range of Cars: Gett Taxi, Gett Green, Gett Taxi XL Areas of Operation: It covers more than 120 cities globally, but only has a U.S. presence in New York City right now through its partner Juno. Innovations
- Gett pays its drivers hourly wages rather than a percentage of every fare.
- It is more reasonable when it comes to pricing, though it charges a premium during busy hours.
4. DidiChuxing
DidiChuxing is not quite as big as Uber globally, but it is the biggest ride-hailing service in China. Uber has a fierce war with DidiChuxing in China. Uber completes 1 million daily trips in China, whereas, Didi completes 1.5 million trips each day in China (and 30 million rides per day in 400 cities). In terms of revenue, DidiChuxing was valued at $20 billion as of February. Uber is currently valued at around $62 billion. Range of Services: Peer-to-Peer rides, car-pooling services, bike sharing services Range of Cars: Economy Sedan: DiDi Express DiDi Express Select, DiDi Express Pool, DiDi Taxi, DiDi Premier, DiDi Bus, DiDi Car Rental, DiDi Mini Bus, DiDi Enterprise Solutions (Luxury Sedans or SUV), DidiLuxe (Luxury Sedans), DiDi Bike Sharing (Bicycle). Areas of Operation: Available in 400 Chinese cities, Brazil, Japan, Mexico, Australia, Hong Kong, Taiwan Innovations
- Made significant investment in AI technology, Machine Learning and Big Data to predict and meet riders’ needs.
- Made investment in green initiatives such as new energy vehicle networks.
5. GRAB Taxi
Founded in Malaysia by Anthony Tan in 2012, GrabTaxi is a growing taxi-booking service in Southeast Asia. Range of Services: Taxi, cars, carpool and courier services Range of Cars: GrabCar (Sedan), GrabCar+ (Premium vehicles), GrabCar Economy 4-seater option. Areas of Operation: Available in 21 different cities across 6 different countries in Southeast Asia: Singapore, Malaysia, Philippines, Thailand, Vietnam and Indonesia. Innovations
- Grab does pre-screening of drivers.
- From 4 to 13 seaters, economy to premium, Grab has every type of car you need.
- GrabCar provides a range of limousine services and vehicles for passengers with different needs.
- Passengers can also rate the driver through “share-your-ride” over social media.
- GrabTaxi has integrated GrabCar into its existing mobile app in order to maximize its current customer database.
Reboot the Future of Transportation
Make your own operating philosophy while you head towards developing a taxi app. Design a product that fosters collaboration and innovation across every touch point and create a taxi app that umbrellas the need for everyone.
