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Enterprises Redesign to Meet Objectives & Improve Performance

  • Product Strategy
  • IA Planing
  • Analysis
  • UX/UI Design
  • App Development
  • Web Development
case-study

About ALJ Group

ALJ (Abdul Latif Jameel) is a huge group that serves different business areas including Transportation, Manufacturing, Financial Services, Real estate, Health, Consumer Products, and Advertising and Media to provide instant and quick solutions for customers. We have developed and revamped the websites of the ALJ Group that incorporates multiple industries, including ALJ Logistics, ALJ Enterprise, ALJ Saudimile, and ALJ PSVA. The websites are developed on WordPress CMS with an aim to make them responsive, SEO-friendly, stable, and innovative for visitors to navigate smoothly.

  • Team

    04 Member

  • Development Time

    06 Months

  • Client’s Location

    Mumbai, India

  • Industry

    E-Learning

  • Service

    UI/UX Design, Web Development

  • Target Users

    Young Audience, between 16 - 35 years

The Need

ALJ Group is headquartered in Jeddah, Saudi Arabia and since its establishment in 1945, the company has come a long way and expanded its business presence globally. As a matter of course, the organizational flux has called for fresh designs and business models that help the company make bolder moves in the online space.

ALJ group approached us for the website overhaul of its business diversified by verticals like logistics, enterprise, PSVA and Saudimile. Before that, the company already had its operations online and later it announced its foray into the digital world by launching clean and smoothly navigated websites for each of its industry verticals.

To cater to each industry’s specifics, the ALJ team decided to come along with Codiant to develop interactive, appealing, and easy-to-use WordPress-based websites presenting all the businesses with sheer perfection and precision.

identify-img

Client Goals

After experiencing complications in handling business operations, our client aimed to build a series of new websites for ALJ business arms that make visitors aware and informed about their diverse businesses and serves its offerings at the customer’s fingertips. The website was developed to fulfill the following goals:

  • To get the website facelift of the entire business group present online.
  • Make the details and website flow much more organized and easy to navigate.
  • Infuse a user-friendly design while de-cluttering the complex elements and content.
  • A centralized space for providing information about all the varied business industries.
  • Promote business credibility and cover a broader demographic through rich UI design.

Technologies Leveraged

  • box-img WordPress
  • box-img MySQL
  • box-img HTML5
  • box-img CSS
  • box-img Bootstrap

High-Fidelity Prototype

High-fidelity prototypes are the look-alike of a live platform, which mostly remains in static form but is equipped with all the required user flow, color combination, element placement, content, micro-interactions, etc. To de-clutter and organize the website we prepared quite a detailed flow of each industry's website that kept clients' specifics intact.

Development

Considering the prototypes, our WordPress developers build the websites without muddling the user flow and content on the website. They developed the individual website for all the four industries and other relevant web pages that our client required. The critical website development functionalities for each industry are as follows:

The ALJ Enterprise website is developed on WordPress with a responsive and mobile-friendly design that is fully SEO optimized.

The website clearly outlines the target audiences, site purpose, and objectives with fresh content and UI/UX approach.

ALJ Enterprise offers a range of solutions for diverse industries including automotive, logistics and transportation, media and outdoor advertising, and healthcare, which is effectively reflected in the Solutions dropdown menu.

ALJ’s diversified solutions, projects, achievements, recognitions, awards, CSR, and other details are well categorized under the navigation menu bar.

The website very effectively boasts about its projects and investments made globally.

The website is bilingual and available in English and Arabic.

Closely tied to the principle of simplicity and visual hierarchy, our designers and WordPress developers have optimized the website for usability so that the visitor can complete the desired action seamlessly.

We’ve planned intuitive navigation to help visitors move from point A to point B in a frictionless way.

Backgrounds, color schemes, typefaces, and all areas are considered so that overall consistency is maintained.

The user gets to view quite a striking presentation of different sectors the enterprise is serving with the required details.

The website is bilingual and available in English and Arabic.

It is an Online Product Tracking website built on WordPress that allows users to track the order and delivery information.

This order tracking online platform provides users with a valid and unique tracking id also known as waybill numbers.

The user can enter this unique id and find the courier’s real-time location and estimated delivery time.

The website is bilingual and available in English and Arabic.

ALJ PSVA aka, “Abdul Latif Jameel for Professional Services for Vehicles and Accessories” provides end-to-end accessories and equipment solutions for Saudi drivers.

It is a product catalogue representation site developed on the WordPress platform.

Offers direct access to gain workshop solutions and accessories solutions.

Users can see news, subscribe to the newsletter, and become a partner.

The website presents direct access for those who like to be a partner in delivering professional solutions.

The website is bilingual and available in English and Arabic.

project-outcomes

Project Outcomes: Evaluating the Impact

  • The WordPress-based website version of all the four businesses under ALJ Group gets a properly managed and developed platform, which is facilitating a great number of Emiratis users to fetch details directly from the website. The websites are providing a detailed structure of each business along with their business history and wide global presence.

  • The finally deployed websites of each business industry are serving their purpose effectively by enhancing customer satisfaction and customer retention rate.

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